Commercial Video Production in Fort Lauderdale

Fort Lauderdale runs on companies that move things: boats, planes, cargo, capital, and tourists. Marine manufacturers along the New River, aviation firms near Fort Lauderdale Executive Airport, hospitality groups on Las Olas, and logistics operators at Port Everglades all need video that explains what they do and why a buyer should trust them. Most of them are working with footage that was never planned as a commercial.

A commercial is not a long video with a logo on the end. It is a short, persuasive piece built around one idea, one audience, and one action. We produce commercials for brands across Broward County and South Florida, and we handle the full chain from concept to finished edit. Here is what that looks like and what you should expect to pay.

What makes a commercial different from a brand video

A brand video explains who you are. A commercial persuades someone to act. That distinction shapes the script, the casting, the pacing, and the length. A good commercial has a single promise, delivered in thirty to ninety seconds, with a clear next step at the end.

We usually start by asking three questions. Who is the buyer, and where will they see this? What do they believe now that stops them from choosing you? What is the one thing they should believe after watching? Those answers drive every creative decision. A yacht brokerage on the 17th Street Causeway and a dental group in Plantation need completely different commercials, even if both want more calls.

Placement matters as much as concept. A spot built for connected TV needs cinematic framing and sound mixed for living room speakers. A spot built for Instagram and YouTube needs a hook in the first seconds and captions that work with the sound off. We plan the cutdowns before we shoot so a single production day produces a hero spot, shorter versions, and vertical edits.

Shooting in Fort Lauderdale

The city gives commercial work a strong visual range. Las Olas Boulevard has a polished, walkable energy. The Intracoastal and the canals that earned Fort Lauderdale its Venice of America nickname give you water, yachts, and waterfront homes in a single frame. Fort Lauderdale Beach and the A1A strip offer clean coastal light. Downtown and Flagler Village add a contemporary urban look, with murals and new residential towers.

Our home base is The Chat Room, our Miami Beach studio with four sets, and the drive from Fort Lauderdale is manageable for clients who want a controlled environment for talent and product work. For location work, we bring the crew to you. Every booking includes a director, a DP, an audio engineer, and a producer, so whether we are on a dock in Harbor Beach or in a showroom off Federal Highway, you have the same full production team making decisions in real time.

Drone coverage adds scale for marine, real estate, and hospitality commercials. We plan flights around FAA rules and airspace restrictions, which are real considerations near the airport and the port.

The process from brief to delivery

Every commercial moves through four stages. First, strategy and concept, where we define the audience, the promise, and the call to action. Second, pre-production, where we write the script, build a shot list, cast talent, scout locations, and lock the schedule. Third, production, where the crew captures the story with intentional lighting, clean audio, and enough coverage to edit well. Fourth, post-production, where we edit, color grade, mix sound, add graphics, and deliver every format you need.

We keep revision rounds structured. You receive a first cut, consolidate feedback, and we refine. That discipline keeps timelines tight and costs predictable.

Honest pricing for commercial production in Fort Lauderdale

Commercial pricing varies with crew size, talent, locations, and licensing. These ranges reflect what the South Florida market typically charges for quality work.

A focused commercial with one shoot day, a small cast, and a thirty to sixty second spot with cutdowns generally runs between 7,500 and 20,000 dollars. A larger production with multiple locations, professional talent, drone work, and motion graphics often falls between 20,000 and 50,000 dollars or more. If you only need a simple product or service spot, a half day shoot can start closer to 4,000 to 6,000 dollars.

Media spend is separate. If you plan to buy broadcast or connected TV placement, set that budget alongside production so the creative investment gets the reach it deserves. We can build the commercial and its social cutdowns together so the asset works across channels.

How to know your commercial is working

Track the action you asked for: calls, form submissions, showroom visits, quote requests, or booked consultations. Watch view completion on social and video platforms. Compare performance of the hero spot against its cutdowns. Commercials that perform tend to share one trait: they say one thing clearly and ask for one action. If your results are flat, the issue is usually the message, not the budget.

Frequently asked questions

How long does a commercial take to produce?

Most commercials take three to five weeks from kickoff to delivery. Simple spots can move faster, and larger campaigns take longer.

Do you provide scripts and casting?

Yes. We write scripts, source talent, and manage casting so you do not need to coordinate separate vendors.

Can you shoot at our Fort Lauderdale location?

Yes. We travel to marinas, offices, showrooms, restaurants, and homes across Broward County, and we handle permits where needed.

Will we get versions for social media?

Yes. We plan vertical and short cutdowns during pre-production so you receive the full set of formats from one shoot.

Ready to make a commercial that sells for your Fort Lauderdale business? Start the conversation on our Connect page.