Commercial Video Production in Miami: What It Costs and How It Works (2026)
Every brand in Miami eventually asks the same question: what should a commercial actually cost, and why do quotes for the same idea range from $2,000 to $200,000? The answer is that “commercial” covers everything from a vertical ad shot in an afternoon to a multi-day national campaign. This guide breaks down the real tiers, the real prices, and how production works here, from a team that does it every week.
We are Live Global Studios, a full-service production company in Miami Beach. We write, shoot, and finish commercials and ad creative for brands across South Florida from our studio at The Chat Room on Lincoln Road and on location from Wynwood to Palm Beach.
What counts as commercial video in 2026
The word now covers four very different products. Social-first ad creative: vertical, hook-driven ads for Meta, TikTok, and YouTube, usually produced in batches of five to twenty variations for testing. Brand commercials: the thirty or sixty second cinematic spot that anchors a campaign and lives on your site, YouTube pre-roll, and streaming. Product films: tabletop and lifestyle footage built around a single hero product. Broadcast spots: traditional TV with talent, locations, and clearance requirements.
Most Miami brands in 2026 need the first two. The smartest budgets fund one anchor spot plus a batch of social cutdowns from the same shoot day, which is how a single production feeds a quarter of media.
What a commercial costs in Miami
Honest 2026 ranges. Social ad batches: $2,500 to $10,000 for a set of UGC-style or studio-shot ad variations. Single brand commercial: $8,000 to $40,000 depending on locations, talent, and art direction. Product film packages: $3,500 to $15,000. Broadcast productions with full crew, casting, and licensed music: $40,000 and up. The drivers are always the same five things: shoot days, locations, talent, post-production complexity, and usage rights. A good production partner shows you which of the five you can cut without hurting the idea.
Our process from brief to delivery
Week one is strategy and script: we take your goal, audience, and offer, and return concepts with a director’s treatment. Week two is pre-production: casting, locations, shot lists, and a locked schedule. The shoot itself usually runs one to two days, in studio or on location. Post takes one to three weeks: edit, color, sound design, motion graphics, and every cutdown and aspect ratio your media plan needs. You get one accountable team through the whole chain, which is the difference between a campaign and a folder of footage.
Why Miami brands choose Live Global Studios
Miami is a production town with production-town advantages: year-round light, ocean and skyline within twenty minutes of each other, deep bilingual talent pools, and locations that read as aspirational on camera. We add a four-set studio on Lincoln Road, cinema cameras and broadcast audio on every booking, and a crew that includes a director, DP, audio engineer, and producer as standard. We also produce the Spanish-language versions properly, with native speakers, not subtitles bolted on.
Frequently asked questions
How long does a commercial take from start to finish? Four to six weeks for a full brand spot. Social ad batches move faster, often two to three weeks from brief to delivered variations.
Do you handle casting and talent? Yes, including bilingual talent, and we manage usage agreements so your media team can run the spots without rights surprises.
Can you work with our media buyer or agency? That is the normal setup. We produce; they place. We deliver every format, length, and caption file their plan calls for.
Do you offer studio shoots? Yes. The Chat Room, our Miami Beach facility, has four distinct sets and is often faster and cheaper than location days.
Ready to make the ad your competitors wish they had? Start the brief on our Connect page.
