Social Media Content for Law Firms in Miami

Drive the Palmetto or the Dolphin at rush hour and you will pass a dozen attorneys on billboards, most of them shouting the same promise. That market has been saturated for twenty years. Meanwhile the way people actually choose a lawyer has moved: they search, they watch, they read reviews, they ask a group chat, and they show up to the consultation already half-decided.

We produce video and social content for firms across Miami-Dade and Broward, from personal injury practices near the courthouse district downtown to corporate and immigration firms on Brickell Avenue and in Doral. The premise is simple. A prospective client who has watched you explain something clearly for two minutes trusts you more than one who has seen your face on a billboard a hundred times.

The billboard problem, and what replaced it

Mass-media legal advertising buys recall, not trust. It works when someone has an emergency and no relationship with any attorney. It does not work for the higher-value matters most firms actually want: complex injury cases, business disputes, real estate closings, estate planning, family matters, immigration strategy.

What replaced it is search plus video. Someone types a question at 11pm, finds an attorney who answered it in ninety seconds, watches three more, and calls in the morning. That path costs a fraction of media buying and it filters better, because the people who call already understand what you do and how you think.

The firms winning this in Miami are not the ones posting the most. They are the ones where a specific attorney says specific things. Firm-branded content with a stock voice and a gavel graphic gets ignored. A partner explaining why most people sign the insurance company’s first offer too early does not.

Content that fits how people actually hire a lawyer

We build a firm’s library around four types. The first is the question library: short, direct answers to the things clients ask in every consultation. These are the workhorses. They rank in search, they get sent between friends, and they shorten your intake calls.

The second is the process explainer. What happens in the first thirty days of a case, what documents you will need, how long a closing actually takes, what a deposition feels like. People are anxious. Clarity converts.

The third is the attorney profile. Two to three minutes on who you are, why you practice what you practice, and how you handle a matter. This is what a referral watches before calling. It is also what the other side’s client watches.

The fourth is the firm film. A single cinematic piece for the homepage and for pitch settings, covering the practice, the team, and the standard. Firms use it in front of institutional clients and in recruiting.

We do not recommend case-result posts as a primary format. They are constrained by advertising rules, they age badly, and they attract price shoppers.

What we shoot in a law firm day

Most firms book a studio day rather than an office day, and there is a reason. Conference rooms have glass, glare, HVAC noise, and a ceiling grid. We can light them, but it costs hours. Our studio at 420 Lincoln Road on Miami Beach has four sets, so a firm can shoot two or three attorneys against distinct backgrounds in one booking and the feed still looks intentional rather than repetitive.

A typical studio day captures twenty-five to forty answers per attorney, plus profile interviews and a set of vertical cutdowns. Every booking includes a director, a DP, an audio engineer, and a producer. The director matters more here than in almost any other category, because attorneys are trained to speak like attorneys and short-form does not reward that. Getting a partner to answer in plain language, in one clean take, is a directing problem.

When the office is the point, we shoot there instead. Firms with a real view, a real library, or a building that means something downtown should use it. We add an exterior block around the courthouse district or Brickell for establishing footage, and we handle permits when a location requires them.

Confidentiality, advertising rules, and what we will not shoot

We are a production company, not your compliance counsel. Florida has specific rules governing lawyer advertising, and your firm’s own review process is the authority on what you can claim, how you describe results, and what disclaimers a piece needs. We build the workflow so that review happens before anything publishes, not after.

On set, the practical rules are straightforward. We do not shoot screens, files, whiteboards, or desks with client information visible, and we clear those before rolling. We do not shoot in areas where clients may appear on camera without consent. We do not use real matters as examples unless the firm has confirmed the client authorized it or the facts are public record.

We also deliver a review cut before final. Nothing goes to your social accounts, and nothing goes into a paid campaign, until a named person at the firm has signed off. That step costs a day and prevents the kind of problem that no edit fixes.

What law firm video costs in Miami

A studio day covering one to three attorneys, delivering twenty to thirty finished short-form pieces plus profile edits, typically runs $4,000 to $9,000 depending on the number of attorneys and the deliverable count.

Monthly retainers generally sit between $3,500 and $10,000 per month. That covers a recurring shoot day, the edit package, captions, graphics, and a posting calendar. Firms with multiple practice groups and several attorneys on camera sit at the top of that range.

A firm film runs $8,000 to $20,000 depending on scripting, locations, crew size, and whether we are covering the full team.

If you are also buying media, treat ad creative as its own line. We usually cut fifteen to twenty variations from a single day so the account can test hooks properly instead of running one video until it stops working.

Frequently asked questions

Our attorneys are uncomfortable on camera. Is that a problem? It is the normal starting point. We direct non-professional talent constantly and we shoot in a question-and-answer format rather than from a script, which removes most of the pressure. The first hour is always the worst hour.

How much of our time does this take? A studio day is four to eight hours depending on how many attorneys are participating. After that, the only ongoing time commitment is review, which is usually under an hour per batch.

Can you produce in Spanish and Portuguese? We run bilingual English and Spanish crews and deliver both versions from the same session. For Portuguese we handle it through subtitling and translated graphics rather than on-camera delivery, unless the attorney speaks it.

Who owns the footage? You do. You receive the finished deliverables, and raw footage is available on request as part of the agreement. We keep archives so a future edit does not require a new shoot.

To talk about a content plan for your firm, start with our Connect page.